AskDefine | Define squishy

Dictionary Definition

squishy adj : resembling a sponge in having soft porous texture and compressibility; "spongy bread" [syn: spongy, squashy, spongelike]

User Contributed Dictionary



From squash



squishy (comparative squishier, superlative squishiest)
  1. Of an object or substance, yielding easily to pressure; very soft.
  2. Of a person, yielding easily in policy.
  3. Of a person, overflowing with emotions or tears.
  4. Of a person, a term of endearment
  5. unobjective,vague Humanistic psychology is notoriously squishy.

Usage notes

Squishy is often used of a wet or object or substance that may emit some of the liquid it contains when pressed. Hence a sponge or mud may be described as squishy. The object or substance need not be wet but must yield easily to pressure; hence foam rubber or fat on a person's body may also be described as squishy.

Extensive Definition

In the long running television animation The Simpsons, numerous fictional products or brands have been featured, often recurring. These are sometimes spoofs of real life products and, as in the case of Duff Beer, have sometimes been subsequently recreated by real world companies attempting to exploit the popularity of The Simpsons. In 2007, as part of a "reverse product placement" marketing campaign for The Simpsons Movie, real life versions of a number of Simpsons products were sold in 7-Eleven stores. Real cans of Buzz Cola, boxes of KrustyO's cereal, Squishees -- Slurpees in collectors cups, with optional collectors straws, and a special edition (#711) of the Radioactive Man Comic were all sold in stores alongside other The Simpsons merchandise.
There are a plethora of products invented by the Simpsons, both as major plot elements, and as briefly appearing jokes. The following is a list of products that are fixtures in Simpsons universe and recur in several episodes.

Buzz Cola

Buzz Cola is a brand of cola drunk by characters in The Simpsons, and an officially licensed product of Twentieth Century Fox. Its slogan is "twice the sugar, twice the caffeine". The slogan is a parody of the former Jolt Cola slogan "all the sugar and twice the caffeine". A prior slogan used was "There's a little boogie in every bottle (can)" as well as "The taste you'll kill for!"
Although a general parody of popular cola drinks, parallels can be observed between Buzz Cola and Pepsi. For example, many of the mock television commercials that appear for Buzz Cola on The Simpsons follow the same youth-oriented approach of real Pepsi commercials. In another example, Homer gets his arm stuck in a vending machine selling "Crystal Buzz Cola", a parody of Crystal Pepsi. In the episode Dude, Where's My Ranch?, Maggie Simpson dances in her crib with her midriff exposed while a Britney Spears tune plays in the background and produces a can of Buzz Cola at the end of her small dance, parodying the Pepsi advertising done by Spears in the late 1990s and early 2000s. There is also a "Buzz Cola with Lemon" version of the product, with the slogan "damn, that's a lemony cola".
Apart from being the cola of choice for the citizens of Springfield, Homer also made a makeshift hand grenade by mixing a can of Buzz Cola with Pop Rocks, while Lisa inadvertently started a miniature civilization when trying to see if the cola could dissolve a tooth. These examples spoof two enduring urban legends concerning cola drinks. Also, a hermit crab uses a can discarded by Homer as a new shell.
In the video game The Simpsons: Hit and Run, aliens Kang and Kodos use a "new and improved" Buzz Cola formula to brainwash the citizens of Springfield into performing stupid stunts for their reality TV show, Foolish Earthlings. They also dump it into the town's water supply, which reanimates the dead and creates zombies.
In July 2007, 7-Eleven redesigned some stores to look like Kwik-E-Marts in select cities to promote The Simpsons Movie. Real cans of Buzz Cola were available at those locations, as well as most other 7-Elevens throughout the United States and Canada. The soda contained inside the real Buzz Cola cans was produced by the Cott Corporation, which also makes RC Cola outside the United States.


The Canyonero is a parody of typical American SUVs, featured along with the Canyonero theme tune in the episodes "The Last Temptation of Krust" and "Marge Simpson in: Screaming Yellow Honkers". The Canyonero is also available in the F-Series, for the ladies, with a lipstick holder instead of a cigarette lighter, a power moonroof (Marge's hair sticks out of it),and a power rectrable step, the type usually found on a motorhome. It is endorsed by Krusty the Klown. The commercial (with a jingle sung by Hank Williams, Jr.) boasts, among other things, that it "Has four wheel drive, smells like a steak and seats 35. 12 yards long and two lanes wide, 65 tons of American pride. She's top of line in Utility Sports, (Unexplained fires are a matter for the courts.) She blinds everybody with her super high beams, She's a squirrel squashing, deer smacking, driving machine!"

Duff Beer

With its loud-mouthed corporate spokesperson Duffman, Duff Beer is a parody of stereotypical American beer: cheap, mass-produced, poor-quality and heavily advertised. It is Homer's favorite beer and sold in all the bars of Springfield. Its slogan is 'Can't get enough of that wonderful Duff'.
The chief competitor of Duff Beer is Fudd Beer, which is intentionally spelled with a parallel swapping of the consonants. Homer became aware of Fudd Beer while patronizing a "redneck bar" in nearby Spittle County. It was later revealed to be considered very popular in Springfield's rival town of Shelbyville. Moe said he thought it had been banned "after all those hillbillies went blind".
A brewery in Adelaide, South Australia started to brew their own 'Duff' in the early 1990's, deliberately looking like the variation in the show. Fox sued, and only a few 10,000 cans were produced. Unopened cans are occasionally found on eBay for thousands of dollars.
Duff Beer was not sold at 7-Eleven because the promoters wanted to have "good, responsible fun."

Malibu Stacy

A parody of Barbie; Malibu Stacy is the most popular doll in Springfield. In several episodes, Waylon Smithers is said to own the largest collection of them in Springfield.
Malibu Stacy was the creation of reclusive millionaire Stacy Lovell, and today the dolls are manufactured by the PetroChem Petrochemical Corporation. Different editions of Malibu Stacy include Achy Breaky Stacy, Live at the Improv Stacy, the Four-Armed Super Shopping Stacy, as well as an original Malibu Stacy, sporting a new hat.
In Lisa vs. Malibu Stacy, Lisa and Stacy Lovell team up to create a rival "Lisa Lionheart" doll to try to stop the production of Malibu Stacy. The doll, which says several intelligent sayings, is only bought by one girl at the end of the episode.

Krusty products

Krusty Burger

Krusty Burger is a Krusty the Klown owned and themed fast food restaurant chain. The style of the buildings closely resemble Burger King buildings. In the video game Simpsons Hit and Run it was said that Krusty Burgers are made from road kill. In a reference to McDonald's, Krusty calls the burgers at his restaurant the whatch'a'McCarcass sandwich.
Krusty Burger is one of the only mainstream fast-food restaurant chains in Springfield, due to Krusty paying the mafia to keep all of the more popular ones such as Burger King or McDonald's out of the city. However, it does compete with another restaurant chain called "Shakespeare's Fried Chicken". It is also subject to many health inspector complaints - the burgers are processed meat-flavoured substance (what kind of meat it is is never explicitly stated) and are held together with staples. Furthermore having a napkin and bun with the burger costs extra (according to the The Simpsons Uncensored Family Album). Also The Simpsons Guide to Springfield advises the reader to "avoid [eating] the burgers, since Springfieldians have apparently developed some kind of genetic resistance against the sandwich's adverse health effects".

Krusty-Brand Cereal

Krusty-Brand Cereal (also known as Krusty-O's and KrustyO's) is a brand of breakfast cereal endorsed by Krusty the Clown which prominently features his likeness on the box. The real KrustyO's, sold by 7 Eleven, were produced by the Malt-O-Meal corporation.
Another line of Krusty the Clown-endorsed cereal, Chocolate Frosted Frosty Krusty Flakes, was also featured on the show. The box exclaimed "Only sugar has more sugar!" It first appears in "Bart the Genius" as "Frosted Krusty Flakes", during which Homer remarks that, since it has made Bart so clever, Lisa should try some too. There are also many other Krusty-brand food products, including Krusty Brand Imitation Gruel, which was fed to Bart and Lisa at Kamp Krusty.

Laramie Cigarettes

Laramie Cigarettes is a fictional brand of cigarettes that recurs throughout the series and is vigorously marketed to the cartoon's underage characters. Their slogan is "Laramie Cigarettes - high tars". Another slogan can be seen on a poster in the Laramie Office above a picture of a crowd of smokers - "6 million people can't be wrong!"

Laramie users

Several characters smoke Laramie Cigarettes. Edna Krabappel (who also smokes menthol cigarettes) smoked one in Lemon of Troy right before writing on the board with it. In Duffless, Bart tests Laramie Cigarettes on Santa's Little Helper. Patty and Selma Bouvier are both seen consistently smoking Laramies almost every time they appear, and the playground bullies are often seen playing with Laramie boxes, and smoking.

Laramie marketing

Squishee (sometimes spelt Squishy or Squishie) is a fictional frozen drink from The Simpsons TV series, usually purchased at the fictional Kwik-E-Mart which is managed by Apu. It is an apparent reference to 7-Eleven's Slurpee. In the fifth season episode of The Simpsons, Boy-Scoutz N the Hood, Bart and Milhouse go on a "Squishee bender" after drinking a squishee that was made entirely from syrup. In the thirteenth season episode The Sweetest Apu, Apu has the Squishee machine replaced with one of a similar drink called the "Smooshie," whose flavors reportedly include shopping bag and dog fur.
The fictional version of Squishees are reputed for being dangerous to health - Squishee flavorings have, if ingested in sufficient quantities, hallucinatory properties. According to the Simpsons comic, the Squishees allegedly contain no natural ingredients (not even pure water), create dangerous cases of brain freeze, and are even described as "a thick, gloopy, tooth-rotting mixture of crushed ice and syrup". Flavors include: blue, red, lime green, Chutney, Wheatgrass, Champagne, and the Twenty-One Syrup Salute. Many other random flavours appear in the comics, including Chinese New Year, Plum, Raita and the black-coloured "Squish of Death" (which causes spontaneous vomiting).
In 2007 as part of the Kwik-E-Mart promotion, Slurpees at 7-Elevens were renamed "Squishees" and sold in special collector cups.


An erotic magazine that is a parody of Playboy.

Radioactive Man Comics

A long-running superhero comic book series featuring Radioactive Man and his sidekick, Fallout Boy. According to one episode, there are 1000 issues of the comic book. A special Radioactive Man comic book was available 7-Eleven as part of the Kwik-E-Mart promotion. A special "Radioactive Man Comic Book Edition #711" was made by Bongo Comics and sold at several stores.

The Springfield Shopper

This is seemingly the only newspaper in Springfield. Its main reporter is Dave Shutton, who was accused of doing no research by Kent Brockman in "Who Shot Mr Burns?". The paper was also featured numerous times in episode "Radio Bart", but eventually Shutton abandoned the story of Timmy O'Toole/Bart Simpson down the well in favor of covering the discovery of a squirrel that resembled Abe Lincoln. The paper was supposedly founded in 1883 by Johnny Newspaperseed, "a 14 year-old boy who roamed America founding newspapers." Over the years the Shopper merged with The Springfield Times, Post, Globe, Herald, Jewish News, and Hot Sex Weekly to become Springfield's number one newspaper. The Shopper keeps advice columnists Ann Landers and Dear Abby in hyperbaric chambers for their required 23 hours of sleep.
The Shopper appears in a recurring sight gag whenever a huge news story is seen in Springfield, where a newspaper with a big headline and a humorous sub-headline spins into view. The Springfield Shopper was even used in a Simpsons couch gag for the season seventeen episode Simpsons Christmas Stories where The Simpsons are pictured on the couch and the headline reads: "COUCH GAG THRILLS NATION".


squishy in Portuguese: Lista de produtos de Os Simpsons
squishy in Swedish: Laramie Cigarettes

Synonyms, Antonyms and Related Words

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